Fashion Backstage: Meet Jendayi Setorie-Collingwood
Name: Jendayi Setorie-Collingwood
Company: Phoenix Fashion Week
Title: Assistant Director of Designers and Buyers Team
Location: Phoenix, AZ
Describe Phoenix Fashion Week: The goal of Phoenix Fashion Week is to bridge designers and buyers. And that is what we do. We produce events, conferences, and seminars designed to bring together designers, retailers, and sponsors and to drive sales for all of them.
What is your role at Phoenix Fashion Week: I am the assistant director of the Designers and Buyers team. My team deals directly with designers and retailers. We recruit designers to showcase their brands and we recruit retailers who are interested in expanding their designer selections inside their stores. We also provide fashionable eduction to both designers and buyers from industry experts.
What did you do before Phoenix Fashion Week: I am currently a student at University of Arizona. I learned about Phoenix Fashion Week through one of my teachers.
What makes Phoenix Fashion Week different from other fashion weeks? We at Phoenix Fashion Week, ACTUALLY focus on REALLY bridging designers and buyers.
What are some of you favorite Designers featured at Phoenix Fashion Week? Stop Staring, 7 Diamonds, Prvcy Premium Denim, and Local Celebrity (I love their tees!)
What is your number one fashion source? Umm, this is a really good question. My number one fashion source would probably be Elle.com. I’m addicted.
Describe your Style: My personal style varies from day to day. It really depends on what kind of mood I’m in. I am West Indian, so I’m really fascinated and obsessed with bright, bold color and patterns. Sometimes, I like to be really comfy in some jeans and kicks. But, most days, I like to be very girly and flirty. I love dresses and skirts! I’m addicted to shoes and accessories. Give me ruffles and lace any day!
Check them out at www.phoenixfashionweek.com
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