Meet Movoc 16:3

Posted by Admin on June 18, 2010 in Designers

MEET MADISON BUYER DESIGNER: Chris Pease – Movoc 16:3

What inspired you to jump into fashion?

I decided to fill a void within the motorcycle industry. The motorcycle community didn’t, at least in my opinion, have an apparel company that tastefully produced a product that truly draws its roots from the motorcycle history and culture. I wasn’t a fashion major or anything of the sort, I had to educate myself as much as possible over about a year to bring my vision to fruition. It wasn’t and still isn’t easy!

What makes Movoc 16:3 different from other collections?

I won’t necessarily say it’s different from other collections within the motorcycle inspired casual wear, but I will say that we pay more attention to quality and creating designs that can become conversation pieces. We aren’t trying to grow overnight, we want our concept to grow slowly and steadily.

As a designer, what are your most difficult challenges?

Honestly, finding reputable and skilled graphic artists and apparel designers who are willing to work with smaller, start up companies. You’ll see that larger apparel companies have more leverage in getting the product they need. Smaller companies have difficulty competing with that. Another challenge is capital, this business works off of well executed marketing efforts and distribution-a challenge for many start up apparel companies.

What do you find most rewarding?

Seeing customers actually see the effort put into the designs. We also like seeing those few that understand our concept and become supporters and advocates for Movoc 16:3.

Who is your primary target audience?

Primarily motorcycle riders and enthusiasts. There are other audiences, but I feel that we need to establish our validity within the motorcycle community first.

What’s in store for Movoc 16:3 customers in the near future?

I pray that we can expand into more apparel and accessory offerings within 5 years, but I have to ensure that the company is more established within its distribution and  knowledge/demand for the product before moving into new territory. There’s a great deal more in terms of those “right” people and resources that I think we haven’t found to successfully expand. I do have faith, which has helped me tremendously in making this company become what it has so far!

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Accessories, casual, Fashion Fun, Featured, graphic artist, Madison Buyer, Men, motorcycle, Movac 16:3, Women