Daisy Rocks on Madison Buyer

Posted by Admin on July 15, 2010 in Designers

What inspired you to jump into fashion?

My mom taught me to sew at age 5, and I’ve been sewing ever since.   I started my business Daisy Rock after working as a florist for a terrible boss .   I quit the job, and at the time i felt like i could never work for anyone ever again, so I decided to follow  my passion!

What makes your collection different then other collections ?

My collection is handcrafted and made only from earth friendly fabrics.  Each piece is embellished with details such as plant design stitching, contrasting thread colors, small patchwork pieces or fabrics I handdye my own color recipes.  I’m trying to combine art, craft and fashion while creating simple, classic designs that can be worn for years.

As a designer, what are your most difficult challenges?

I find it difficult to balance all of my roles: being a business owner, designer, seamstress, saleswoman, bookkeeper, etc.  There is never enough time for creating!

As a designer, what do you find most rewarding?

I love working in my studio, and I really enjoy meeting customers who appreciate my work.  I also love finishing a new batch of pieces and looking at them all together!

Who is your primary target audience?

My customers are mostly women who care about where their clothing comes from, who made it, and what it’s made out of.  They are ladies who like to support small, local, independent artists/businesses and who appreciate comfortable, well made, fun clothing.

What’s in store for your customers in the near future?

I’ve dyed some organic cotton a gorgeous Watermelon color which i’m working with right now.  I’ve also got plans to use some red for fall, introducing a new flowy skirt and incorporating some fabulous hemp/silk.

Fashion Fun, hemp, Madison Buyer, sewing, Silk, Women