Accessories on Madison Buyer
Meet Stella Valle
Stella Valle is a brand that encourages creativity through a collection of luxe leather bracelets designed with holes so that charms can be screwed into the leather. The design concept allows each customer to create a one-of-a-kind piece that flaunts a girl’s love, passion, experiences, and style.
Stella Valle perfectly marries edgy urban design with glamorous elegance while embracing originality and imagination. The stella valle charm motifs include modern silhouettes, bold designs, simple metal work, and gems.
New Menswear on Madison Buyer
New Menswear on Madison Buyer
Vital Clothing Company is a new line with a classic look. Within the Vital family we are trying to promote a different style. We have been through many diverse styles in our short lived lives and we are trying to put a stamp on the fashion industry. We want to be the “feel good” clothes that people wear for all events.
Vital prides itself on using the best quality of material for making the clothes. We have a talented skilled team of designers that provide the crisp fresh look. Vital has a style that is going to last through the years.
Meet Mark Basa
Mark Basa is taking fashion by the horns by creating mind blowing 100% Australian Made Designer garments.”With shades of Alexander McQueen prints, a twist on modern street styling & a creative outlook to mens fashion, the Mark Basa label has created a uniquely new ‘fashion forward’ image.”
Mark will be showing his collection at the Fashion Forward Festival Sydney in May.
New Designers on Madison Buyer
Check out some of our new and a.m.a.z.i.n.g designer on Madison Buyer.
First we have AmyClaire 
Designer Amy McCormick fell in love with design, and fell into it as well. She originally studied fashion photography, but soon discovered that her love of fashion had to do with the touch and creation of the clothes themselves. For every social event she was to attend, she would think of what exactly she would want to be wearing, and then create it. When it came to clothes, Amy has always had a thing for comfort. Not only the physical comfort of a dress, but also the feeling that you have when you are in the right dress. To feel appropriate for the event, not too young or girly, but be dressed with just the right sophistication and class, with a flattering touch.
Next we have XCVI 
Our style is effortless and eclectic, bohemian and confident. We believe in quality and the perfect flattering fit for all women. We celebrate the strength and diversity of women, designing clothes that work for their individual lifestyles. Women who are unapologetic of who they are and what they want out of life. We fashion clothes for the confident, the bold, and the adventurous.
XCVI is about luxury, wearability, comfort. The luxury of super-soft, breathable fabrics that drape without clinging, skimming a woman’s curves, flattering her body. The wearability of clothes that mix-and-match or work as a complete ensemble. We create clothes that can be worn every day – in a thousand different ways. Clothes that feel comfortable all day long. Clothes that can be worn from day to evening, can be dressed up or down. Clothes that are versatile.
XCVI is fashion you can live in.
Street Couture for Every Day
MEET MADISON BUYER DESIGNER: MARY SPENCER & JON WATSON
What inspired you to jump into fashion?
I’ve always enjoyed fashion from the time I was a little girl. I loved vintage fashions as a teen and young adult and was a big thrifter before it was ever fashionable. For most of my career I’ve been in product development for the social expression and puzzle/board game industry, so going into fashion was a pleasant surprise. I always thought you had to go to school for fashion design to be involved in fashion.
Jon (co-owner, Jon Watson) is mostly a t-shirt and Dickies kind of guy, and follows his own fashion sense. In fact it was his whole classic motorcycle gettup that attracted me to him in the first place. Now, his biggest fashion statement is his hair. He’s always changing it up and of course his long braided beard has become his most noted accessory besides his buckles. I told him he can never shave it. It’s his trademark.
It was really by accident that we got into fashion. Jon made a buckle for himself one day and I jumped on it and said, “hey, let’s make a whole line of those”. From there we developed our line.
What makes WATTO different than other brands?
We are fusing art with fashion so that it becomes wearable art. Each item is handmade in the USA and is it’s own little piece of affordable art. Jon is interested in the craft of the fashion as much as the fashion itself. We are a unique merge of art and consumer goods. Many artists don’t want to repeat their designs and are not into marketing it to the masses. We are not only about good quality craftsmanship, love of metal and great design, but we are also about branding ourselves.
As a designer, what are your most difficult challenges?
Balancing creativity with production. We are both artists, but I’ve had to take the business and marketing role on and Jon has had to give up some of his more creative metal endeavors in order to fill orders. Although we love what we do, we wish we had more time to create for the sake of creation.
What do you find most rewarding?
Working for ourselves and having our own business is by far the most rewarding aspect of being a designer. The great thing about being a creative designer with a business and marketing sense is that there are always new things to create. If the popularity of our items dies down, we can always come up with other ideas of things to make whether it be in metal or other medium. And, although we love fashion, we also design home goods such as lighting and sculpture, so the opportunities are endless.
Who is your primary target audience?
Wow, that’s a tough one. We originally aimed for the 18-30 year old market, but due to the economy and the fact that our items are not mass market pricing, we have actually picked up an older audience than we expected. More of the 30-50 year olds. I think our target market is more of a mindset. We like to say it’s for the “rocker” in all of us! We also originally aimed our lines more to appeal to guys since there are not a ton of accessories for them, but we’ve added womens buckles which has been great for our business.
What’s in store for WATTO customers in the near future?
We’ve added a lot more accessories besides buckles. We are also targeting some lower price points in items such as chains and key chains so that our mini art pieces can be more affordable for everyone to enjoy.
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