Boutique of the Week: Nancy King

June 20, 2010 in Fashion Backstage - Leave a reply

Last month I had the pleasure of interviewing Sharni Lindsay owner of Nancy King boutique in Bisbane Australia. Lindsay also owns an awesome online store called E-robe.

MB: So, you have a physical location in Brisbane called Nancy King and an online store called E-robe, or are they one in the same?

SL: We stock all labels online as we do in store.  With some labels on e-Robe we aren’t allowed to sell so we have a function set up to email us for more information which allows the customers to do an over the phone or email purchase instead.

MB: Why the name Nancy King?

SL: Nancy King was our grandmother’s name. She represented everything we believed in, including fashion. She had the most amazing wardrobe and we still have some of her special pieces including her fur jackets. Sadly after we opened Nancy King she unexpectedly passed away but we were lucky enough to get her in store and dress her head to toe in clothing from the store.

MB: How long have you been open, both physical location and online?

SL: Nancy King has been opened for 3.5 years.  Then almost 2 years ago my sister Brooke (co owner) decided we should have an online store to reach our interstate and overseas customers. We recently started shipping overseas so it’s nice to know the name is getting out there.

MB: What made you want to open your own boutique?

SL: When we were young our mother had a gorgeous children’s wear store in a little country town we grew up in. We were always decked out in the latest fashions and would spend our afternoons playing dress ups in store. So I guess it just grew into us. Mum is such a huge help to us and our number 1 customer so its nice having such a great support system.

MB: What type of customer shop at your boutique?

SL: We have such a broad range of customers in store and online. I would say our most common customer are the mothers and daughters. We have great fun dresses for low price points which the daughters can buy then we have amazing “pieces” which are higher priced but the mother is happy to indulge in. Then some of mum’s friends aged 65 will buy something from the store. Its nice to have pieces of clothing that reach such a vast age group whether you’re a lover of all things fashion or simply looking for clothing!

MB: Favorite part about owning your own boutique is?

SL: Walking into a huge wardrobe every morning. Although I try to stop myself it’s hard not to have a new outfit for every occasion!

MB: Least favorite part about owning your own boutique is?

SL: Paperwork and budgets. I’m not sure anyone actually enjoys that part of a business but it has to be done!

MB: What lines do you carry?

SL: We stock Clothing, Shoes, Handbags and Accessories. The labels we carry are International and Australian. We also recently started manufacturing our own Handbags and Shoe label which is so much fun to design and have in store and online!

MB: How do you pick the lines you carry in your boutique?

SL: We like to have a wide range of labels in store so there is something for every customer. I want to be able to dress a girl going to a music festival then someone looking for a black tie gown. I think having a diverse range of labels in store doesn’t limit those who want to go shopping!

If you are in or are going to the Brisbane area you can find them at or check them out at www.e-robe.com. CHEERS!!

The Nancy King Boutique
161 Grey St.| South Bank| Brisbane |4101
(07)3844-4968|