It’s Shauna’s World
MEET MADISON BUYER DESIGNER: Shauna’s World
As a designer, what are your most difficult challenges?
Who is your primary target audience?Find Shauna’s World: Website * Twitter * Facebook
Fashionable and Functional
MEET MADISON BUYER DESIGNER: Lena E. – Sliver Designs 
What inspired you to jump into fashion?
I have always had a passion for fashion. After having two children I was forced to change my personal style in order to hide my newly developed midsection. Realizing this was a problem for many women, I decided to create designs that were both fashionable and functional, that would hide problem areas, and also be fun to wear.
What makes your Sliver Designs different from other collections?
My collection is different from most because every Sliver design contains a built in Sliver sewn below the bust. The sliver helps to smooth out ones appearance, and allows the dress to lie nicely on the body. With a built in sliver there is never any worry about constant adjustment or finding the right sliver to fit your dress.
As a designer, what are your most difficult challenges?
The most difficult challenge for me as a Designer was and still is learning everything needed about the “business side” of this industry in order to be successful. I have learned that many people have the creativity to design and create styles, but that is not all it takes to be successful in this industry…you must be both creative and business minded.
What do you find most rewarding?
The most rewarding part of what I do is hearing women say how much they love my dresses because they feel comfortable and worry free while wearing stylish clothing.
Who is your primary target audience?
Women ages 20-45 who are looking for clothing that slims, contours, and smooths the mid-section while still being fashion forward and stylish.
What’s in store for Sliver Design customers in the near future?
More fabulous dresses from our Spring 2011 season…..
American Lifestyle meets Euro Sensibility
MEET MADISON BUYER DESIGNER: Holli Gibson – LamanBlu
What inspired you to jump into fashion? 
I’ve been interested in fashion as long as I can remember. My mother was a very fashionable lady – I still have one of her Balenciaga suits from the 40’s that’s truly amazing! I graduated from college with a bachelor of science in apparel design and have been working as a designer in the industry since then, in 1990.
What makes LamanBlu different from other collections?
LamanBlu™ is classically beautiful designer clothing with a modern edge. It is styled for the parent and child who want something uniquely beautiful, fashionable and comfortable. The LamanBlu™ customer embraces the American lifestyle of easy-to-care, easy-to-wear clothing while having the European sensibility for the finer things in life and attention to detail. Only the highest quality of fabrics are chosen, with attention to the Eco-impact those choices have. The LamanBlu collection gives customers the ability to pick and choose the pieces that will enhance their own unique look. Sizing runs 2T-6x and select styles are also available in mother/daughter looks.
LamanBlu is domestically produced and has no minimums to buy. The line is designed to give even small boutiques the opportunity to customize the collection for their store, there are many choices in terms of colors and trims, and prints and the way to combine them in the garments – this is a unique opportunity for the small specialty store buyer to become involved in custom merchandising the line for their customers.
As a designer, what are your most difficult challenges?
As a designer, editing is my most difficult challenge. There are so many great ideas and so many inspirations, so many directions to go in. I’ve been fortunate and had the opportunity to work with many very experienced buyers and merchandisers over the years so I have learned how to edit and merchandise a line properly, but that’s always my biggest challenge.
What do you find most rewarding?
It’s always the most rewarding to see people enjoying your clothes. Working with children is especially so. When a little girl gets a dress and her eyes light up, then she puts it on and twirls around the room – it makes your heart melt.
Who is your primary target audience?
My primary target audience is the specialty boutique stores – both in the US and abroad.
What’s in store for LamanBlu customers in the near future?
We’ve just hired a sales rep firm in Canada, so we will be available internationally, we’re also starting to see some interest in Australia. We’re introducing our first venture into the cruise/resort season and that collection will be available to retailers very soon. And starting with the Spring 2011 collection, we are introducing infant sizing.
The soft side of Russia
When I think of Russia I think stong, steel, and cold. I know it seems so stereotypical. A few weeks ago the line Routa joined Madison Buyer and I was pleasantly surprised, not only is Routa a beautiful soft line, but they are incredibly established and loved by everyone who is anyone in Russia. 
Routa has been a highly successful in Moscow for almost ten years. The designer has established her own brand “Routa”, created own TV program “Diktatura Mody” (Dictatorship of Fashion), and worked with famous show producers and celebrities who loved her fashion creations. Her first client was Anna Kournikova.
Routa has three lines of clothing:
** Jeans and Casual
** Pret-a-Porte-de Luxe
** Couture Evening Dresses
Find them here on Madison Buyer!!
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